Born from real-world frustration
A minor stop and a multi-hour breakdown often differ by one piece of information. That gap shows up in OEE, and in morale: without the benefit of lessons learned, frontline workers constantly fight the same battles.
RossOps stops that loop. Named after Ross, a reliability engineer who ran CI projects with Loïc at Nestlé.
“If every site could have this guy, Ross, armed with infinite memory, manufacturing would be 10x more productive.”
The inspiration behind the name
Meet the Team
On a mission to transform factory knowledge management with AI, born from real-world manufacturing challenges.

Loïc Estier
Co-Founder & CEO
Mechanical engineer. Lived the problem firsthand on packaging lines. Ex-Nestlé.

Joshua Wyllie
Co-Founder & CTO
Built consumer fintech products at Laybuy. Now leads product and engineering at RossOps.

Steeb Thomas
Founding Engineer
Full-stack engineer with 10+ years. Previously at Laybuy, ezyVet, and Trev.

David Zhu
Software Engineer
Builds AI agents and core product features. University of Auckland graduate.

Dmitry Kozin
Software Engineer
Poland-based senior developer. Previously at Laybuy with Steeb and Josh.
Strategic Advisors
Trusted across manufacturing industries
RossOps is used in manufacturing plants across Australia and New Zealand, supporting multi-shift operations across food, FMCG, and other advanced production environments.
Finalist at the NZ Hi-Tech Awards 2026
RossOps was named a Finalist at the NZ Hi-Tech Awards 2026, recognising emerging technology companies building from New Zealand.

In use at Apollo Foods
One of the sites where teams rely on RossOps for clearer handovers and lasting operational knowledge.


At Apollo Foods, teams use RossOps to:
- Structure shift handovers
- Capture operational learnings
- Reduce knowledge loss between teams
- Support continuous improvement initiatives



