Origin Story

Born from real-world frustration

A minor stop and a multi-hour breakdown often differ by one piece of information. That gap shows up in OEE, and in morale: without the benefit of lessons learned, frontline workers constantly fight the same battles.

RossOps stops that loop. Named after Ross, a reliability engineer who ran CI projects with Loïc at Nestlé.

“If every site could have this guy, Ross, armed with infinite memory, manufacturing would be 10x more productive.”

The inspiration behind the name

About Us

Meet the Team

On a mission to transform factory knowledge management with AI, born from real-world manufacturing challenges.

Loïc Estier

Loïc Estier

Co-Founder & CEO

Mechanical engineer. Lived the problem firsthand on packaging lines. Ex-Nestlé.

Joshua Wyllie

Joshua Wyllie

Co-Founder & CTO

Built consumer fintech products at Laybuy. Now leads product and engineering at RossOps.

Steeb Thomas

Steeb Thomas

Founding Engineer

Full-stack engineer with 10+ years. Previously at Laybuy, ezyVet, and Trev.

David Zhu

David Zhu

Software Engineer

Builds AI agents and core product features. University of Auckland graduate.

Mohammad Khan

Mohammad Khan

Marketing

Australia-based industrial marketing expert.

Dmitry Kozin

Dmitry Kozin

Software Engineer

Poland-based senior developer. Previously at Laybuy with Steeb and Josh.

Strategic Advisors

Andrew Devlin

Andrew Devlin

Factory Operations

General Manager Strategy, Fonterra

Keiran Stokes

Keiran Stokes

Industry 4.0 Solutions

Director of Data & AI, Slalom

Who We Serve

Trusted across manufacturing industries

RossOps is used in manufacturing plants across Australia and New Zealand, supporting multi-shift operations across food, FMCG, and other advanced production environments.

Recognition

Finalist at the NZ Hi-Tech Awards 2026

RossOps was named a Finalist at the NZ Hi-Tech Awards 2026, recognising emerging technology companies building from New Zealand.

Finalist of the NZ Hi-Tech Awards 2026

In use at Apollo Foods

One of the sites where teams rely on RossOps for clearer handovers and lasting operational knowledge.

Aerial view of the Apollo Foods factory in Hawke's Bay, New Zealand
Apollo Foods

At Apollo Foods, teams use RossOps to:

  • Structure shift handovers
  • Capture operational learnings
  • Reduce knowledge loss between teams
  • Support continuous improvement initiatives

Begin building your knowledge base today.